(Ty)Dzień Informatyka! / ebooki z rabatem do -50%
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Adam Lashinsky Autor wyróżnionego przez New York Times bestsellera INSIDE APPLE W swojej kieszeni masz coś niesamowitego: co pozwala ci szybko i łatwo wezwać nieznajomego, aby zawiózł cię tam, dokąd chcesz. W ręku masz coś równie niesamowitego: przemilczaną historię błyskawicznego rozwoju Ubera oraz ogromnych ambicji jego założyciela i dyrektora ge-
ebook
30 pkt
(18,95 zł najniższa cena z 30 dni)
30.31 zł
37.89 zł (-20%) -
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To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.In this book, Melissa Perri explains
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ebook
71 pkt
(101,15 zł najniższa cena z 30 dni)
71.40 zł
119.00 zł (-40%) -
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Connect your enterprise to a wide range of SaaS platforms, Open APIs, and social networks quickly and without difficulty. Through step-by-step instructions and numerous real-world examples, this concise guide shows you how to seamlessly integrate the external services you need with Mule ESB and its powerful Cloud Connect toolset.You’ll learn
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ebook
38 pkt
(55,24 zł najniższa cena z 30 dni)
38.99 zł
64.99 zł (-40%) -
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If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur communit
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ebook
29 pkt
(42,42 zł najniższa cena z 30 dni)
29.94 zł
49.90 zł (-40%) -
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Is your eCommerce solution ready for the cloud? This practical guide shows experienced and aspiring web architects alike how to adopt cloud computing incrementally, using public Infrastructure-as-a-Service and Platform-as-a-Service. You will learn how to marshal as much capacity as you need to handle peak holiday or special-event traffic.Written by
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ebook
101 pkt
(143,65 zł najniższa cena z 30 dni)
101.40 zł
169.00 zł (-40%) -
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This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Ins
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ebook
83 pkt
(118,15 zł najniższa cena z 30 dni)
83.40 zł
139.00 zł (-40%) -
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What people are saying about The New How"How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time."--Seth Godin, author of Linchpin"The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadersh
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ebook
41 pkt
(59,42 zł najniższa cena z 30 dni)
41.94 zł
69.90 zł (-40%) -
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research t
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ebook
47 pkt
(67,92 zł najniższa cena z 30 dni)
47.94 zł
79.90 zł (-40%) -
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Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who br
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ebook
83 pkt
(118,15 zł najniższa cena z 30 dni)
83.40 zł
139.00 zł (-40%) -
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This book reveals the secret to identifying winning value propositions and ‘on-target' business models. Its approach empowers business leaders and entrepreneurs to launch and scale business ventures in the marketplace.
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ebook
89 pkt
(107,10 zł najniższa cena z 30 dni)
89.25 zł
119.00 zł (-25%) -
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Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent th
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ebook
47 pkt
(67,92 zł najniższa cena z 30 dni)
47.94 zł
79.90 zł (-40%) -
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Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. Written by three experts from the field,
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ebook
71 pkt
(101,15 zł najniższa cena z 30 dni)
71.40 zł
119.00 zł (-40%) -
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Take advantage of mobile commerce to generate more demand, traffic, and sales for your products and services. This unique cookbook provides a collection of practical recipes you can put to use in every step of the mobile customer lifecycle. You’ll learn how to add features and functionality through a wide set of eBay APIs—including Mage
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ebook
71 pkt
(101,15 zł najniższa cena z 30 dni)
71.40 zł
119.00 zł (-40%) -
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Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspirin
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ebook
59 pkt
(84,92 zł najniższa cena z 30 dni)
59.94 zł
99.90 zł (-40%) -
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Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. T
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ebook
38 pkt
(55,24 zł najniższa cena z 30 dni)
38.99 zł
64.99 zł (-40%) -
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Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you a
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ebook
77 pkt
(109,65 zł najniższa cena z 30 dni)
77.40 zł
129.00 zł (-40%) -
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Since the first edition of this classic reference was published, World Wide Web use has exploded and e-commerce has become a daily part of business and personal life. As Web use has grown, so have the threats to our security and privacy--from credit card fraud to routine invasions of privacy by marketers to web site defacements to attacks that
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ebook
95 pkt
(135,15 zł najniższa cena z 30 dni)
95.40 zł
159.00 zł (-40%) -
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In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With
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ebook
50 pkt
(72,24 zł najniższa cena z 30 dni)
50.99 zł
84.99 zł (-40%) -
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What avoidable problem destroys more young startups than any other?Why is it a mistake to ask for introductions to investors?When do you play the CEO card?Should you sell out?Author and four-time founder/CEO Dan Shapiro tells the stories of dozens of startups whose companies lived and died by the advice in these pages. From inception to destruction
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ebook
59 pkt
(84,92 zł najniższa cena z 30 dni)
59.94 zł
99.90 zł (-40%) -
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You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questi
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ebook
47 pkt
(67,92 zł najniższa cena z 30 dni)
47.94 zł
79.90 zł (-40%) -
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Product development is the magic that turns circuitry, software, and materials into a product, but moving efficiently from concept to manufactured product is a complex process with many potential pitfalls. This practical guide pulls back the curtain to reveal what happens—or should happen—when you take a product from prototype to prod
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ebook
71 pkt
(101,15 zł najniższa cena z 30 dni)
71.40 zł
119.00 zł (-40%) -
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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges.
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ebook
38 pkt
(55,24 zł najniższa cena z 30 dni)
38.99 zł
64.99 zł (-40%) -
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Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques fo
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ebook
47 pkt
(67,92 zł najniższa cena z 30 dni)
47.94 zł
79.90 zł (-40%) -
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Now that consumer purchases with mobile phones are on the rise, how do you design a payment app that’s safe, easy to use, and compelling? With this practical book, interaction and product designer Skip Allums provides UX best practices and recommendations to help you create familiar, friendly, and trustworthy experiences.Consumers want mobile
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ebook
65 pkt
(92,65 zł najniższa cena z 30 dni)
65.40 zł
109.00 zł (-40%) -
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This book helps you to take your product management strategy to the next level by standing out in crowded markets. Along with boosting user adoption rates by creating engaging products that incorporate playful elements, learn gamification theory and how to integrate it into your design, product development, and product management processes.
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ebook
81 pkt
(98,10 zł najniższa cena z 30 dni)
81.75 zł
109.00 zł (-25%) -
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Sharpen your product marketing skills and identify blind spots in your product marketing strategies with this Crack the Product Marketing Code guide. You'll learn key topics in product marketing with real-world examples that will enable you to apply the right strategies to launch the product and win the market.
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ebook
81 pkt
(98,10 zł najniższa cena z 30 dni)
81.75 zł
109.00 zł (-25%) -
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With a step-by-step guide to using the proven Dream-Hack-Build method to overcome challenges in your company, this book will teach you how to organize your own hackathon using the power of citizen-driven innovation.
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ebook
81 pkt
(98,10 zł najniższa cena z 30 dni)
81.75 zł
109.00 zł (-25%) -
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This book covers concepts, frameworks, and best practices for driving growth for your business and product usage. It delves into the key areas for mastering growth, providing real-world examples for effective application.
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ebook
56 pkt
(67,49 zł najniższa cena z 30 dni)
56.24 zł
74.99 zł (-25%) -
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